marketing 101
because absolutely no one knows the secret to going viral.
Everything you need to launch and grow from scratch: Marketing 101 guide, 53 answered FAQs, a customisable planner, an ROI calculator, and 5 bullshit-free AI prompts.
No upsell is coming after this - you won’t be getting any ‘wait, theres more’ emails.
This is it. Everything you need, in one place.
I help small business owners cut through the noise and build a clear, solid foundation - so they can stop chasing shiny tactics and get back to the reason they started.
If you open any social media platform someone will be telling you they've cracked it:
The algorithm hack.
The viral hook.
The AI prompt that writes your whole content calendar.
The thing that's ‘usually £3k, but only for the next 4 people who DM me’.
You recognise them. But I can guarantee you, if they actually had the secret, they wouldn't be selling it for peanuts.
So how am I any different?
I left corporate to start my own business. I spent 30 years working in global corporates, scrappy startups doing sales and marketing roles. But I didn’t really know the world of starting as a small business owner. So I bought a lot of the viral offers, the courses, the templates, the 'must-have' tools.
After enough of them, you start to see through it. But it is easy to get distracted with someone selling how they made ‘$18k in a month’.
Most of what's out there isn't wrong, exactly. It's just partial. Someone will obsess over your brand colours and never ask if anyone actually wants what you're selling. Someone can show you how you generate content for month but not understand if you actually need it. The AI prompts in themselves won’t help you go viral. And the algorithm…. it’s built so no one ever does crack it. If any one did, then everyone would be at it. So we become obsessed with staying in the game - become demoralised when we don’t win and forget our own game.
So I decided to use my 30 years' experience - plus my own experience running a business - to create something that includes EVERYTHING and is genuinely useful.
what's actually in it?
marketing 101 guide
(84 slides): everything from your big idea through to brand, website, marketing tactics, customers, and strategy, in the order that actually makes sense when you're starting from scratch. It covers:
Brand basics - do you need one, when, and how much it actually matters early on
Pricing and positioning - competing on quality vs price, and standing out against bigger competitors
Website and online presence - what you actually need (and what you don't)
Social media and content - what to post, how often, and why organic reach is harder than it used to be
Customers - understanding who you're selling to, customer journeys, and turning followers into buyers
Budgets and ROI - how much to spend, and how to know if it's working
Growth and strategy - what to focus on first, how to scale, and when to pivot or rebrand
Mindset and staying the course - the real reasons small businesses give up, and how to avoid it
the FAQs
(53 questions): the questions I get asked a lot by small business owners, answered. And questions I had myself.
5 guru AI prompts - decoded
Example prompts based on the 5 most common things gurus advertise, I have stripped the jargon and hype so you know what they’re actually asking you to do. They are all fully editable to your own business. The ‘Magnetic Messaging’ TranslatorThe 5-Figure Month Reality Check
The ‘Find Your Inner Brand Voice’ Strip-Down
The ‘Viral Content’ Demystifier
The ‘High-Ticket Funnel’ Simplifier
the marketing planner
A working template you can download and customise. This is useful for those that like to stay organised and for those who need organising.
strategy (the plan!)
budget and spend tracking,
content planning,
monthly check-in (your own ‘board meeting with yourself’, because nobody else is running one for you)
a simple one-page ROI calculator
so you can actually tell if what you're doing is working, not just guessing with extra steps
what this isn't…
One of the things I hated from all of those offers was the ‘WAIT. THERE’S MORE….’
There is no upsell coming after this. You can download this and walk away - I won’t be following up tomorrow with some other amazing thing you need to do with me.
I'm not sitting on some ‘real’ version of this that costs 10x more. This is LITERALLY everything in this offer.
It isn't going to promise you virality - because honestly, no one does know how to go viral. And also because virality doesn't pay your bills.
So, you buy it once. You read it, you use it, you do the work. That's it.
If you want to reach out afterwards, the door's open - otherwise, you can purchase it and that’s it.
Get Marketing 101 for £32.
Everything you need to launch and grow from scratch: Marketing 101 guide, 53 answered FAQs, a customisable planner, an ROI calculator, and 5 bullshit-free AI prompts.
No upsell is coming after this - you won’t be getting any ‘wait, theres more’ emails.
This is it. Everything you need, in one place.
why it's not free
I haven’t charged the earth because I genuinely want small business owners to stop being taken for a ride by people promising shortcuts that don't exist.
But I also need to eat, same as you do. £32 means this stays honest: no ads, no sponsors, no data-harvesting that’s funnelling you towards something else.
You pay for the thing, you get the thing - that’s it. Simple.
who is this for?
You have a business, or an idea for a business.
You're not a natural self-promoter. You're not ‘up with the trends’. You know you need to ‘do marketing’ but the whole thing feels like a maze. You just want someone to cut through the noise, tell you straight what matters, and hand you the tools to actually do it.
That's exactly who I built this for.
Get Marketing 101 for £32.
Everything you need to launch and grow from scratch: Marketing 101 guide, 53 answered FAQs, a customisable planner, an ROI calculator, and 5 bullshit-free AI prompts.
No upsell is coming after this - you won’t be getting any ‘wait, theres more’ emails.
This is it. Everything you need, in one place.
FYI - you will be added to my weekly email - 'the weekly truth'. It’s a 2 minute wellbeing read. There are no sales in it - because I honestly hate that shite. If you don’t wish to receive it, you can unsubscribe at any time - but wait for the first one, you might actually enjoy it. 😉