marketing 101
because absolutely no one knows the secret to going viral.
Everything you need to launch and grow from scratch: Marketing 101 guide, 53 answered FAQs, a customisable planner, an ROI calculator, and 5 bullshit-free AI prompts.
No upsell is coming after this - you won’t be getting any ‘wait, theres more’ emails.
This is it. Everything you need, in one place.
There is no secret. There is a process. And you already have what it takes.
If you open any social media platform someone will be telling you they've cracked it:
The algorithm hack.
The viral hook.
The AI prompt that writes your whole content calendar.
The thing that's ‘usually £3k, but only for the next 4 people who DM me’.
You recognise them. But I can guarantee you, if they actually had the secret, they wouldn't be selling it for peanuts.
So how am I any different?
I know. I spent 30 years in marketing - global corporates, scrappy startups, and eventually walked away to start my own business. But I've also bought a lot of them - the viral offers, the courses, the templates, the 'must-have' tools. And after enough of them, you start to see through it.
Most of what's out there isn't wrong, exactly. It's just partial. Someone will nail social media and ignore pricing. Someone else will obsess over your brand colours and never once ask if anyone actually wants what you're selling. The AI prompts in themselves won’t help you go viral.
You end up with a whole load of fragments and no idea how they fit together - or a business.
So I decided to use my 30 years' experience - plus my own experience running a business - to create something that includes EVERYTHING and is genuinely useful.
what's actually in it?
marketing 101 guide
(84 slides): everything from your big idea through to brand, website, marketing tactics, customers, and strategy, in the order that actually makes sense when you're starting from scratch. It covers:
Brand basics - do you need one, when, and how much it actually matters early on
Pricing and positioning - competing on quality vs price, and standing out against bigger competitors
Website and online presence - what you actually need (and what you don't)
Social media and content - what to post, how often, and why organic reach is harder than it used to be
Customers - understanding who you're selling to, customer journeys, and turning followers into buyers
Budgets and ROI - how much to spend, and how to know if it's working
Growth and strategy - what to focus on first, how to scale, and when to pivot or rebrand
Mindset and staying the course - the real reasons small businesses give up, and how to avoid it
the FAQs
(53 questions): the questions I get asked a lot by small business owners, answered.
5 guru AI prompts - decoded
example prompts based on the 5 most common things gurus advertise, stripped of the jargon and hype so you know what they’re actually asking you to do - fully editable to your own business. IncludesThe ‘Magnetic Messaging’ TranslatorThe 5-Figure Month Reality Check
The ‘Find Your Inner Brand Voice’ Strip-Down
The ‘Viral Content’ Demystifier
The ‘High-Ticket Funnel’ Simplifier
the marketing planner
A working template you can download and customise. Covers
strategy,
budget and spend tracking,
content planning,
monthly check-in (your own ‘board meeting with yourself’, because nobody else is running one for you)
a simple one-page ROI calculator
so you can actually tell if what you're doing is working, not just guessing with extra steps
what this isn't…
There's no upsell coming after this. You can download this and walk away - I won’t be following up tomorrow with some other amazing thing you need to do with me.
I'm not sitting on some ‘real’ version of this that costs 10x more. This is LITERALLY everything in this offer. No hidden agenda or extras.
It isn't going to promise you virality - because honestly, no one does know how to go viral. And virality doesn't pay your bills.
You buy it once. You read it, you use it, you do the work. That's it.
If you want to reach out afterwards, the door's open - otherwise, you can purchase this and that’s it.
Everything you need to launch and grow from scratch: Marketing 101 guide, 53 answered FAQs, a customisable planner, an ROI calculator, and 5 bullshit-free AI prompts.
No upsell is coming after this - you won’t be getting any ‘wait, theres more’ emails.
This is it. Everything you need, in one place.
why it's not free
I haven’t charged the earth because I genuinely want small business owners to stop being taken for a ride by people promising shortcuts that don't exist.
But I also need to eat, same as you do. £32 means this stays honest: no ads, no sponsors, no data-harvesting ‘free’ version funnelling you toward something else.
You pay for the thing, you get the thing - that’s it.
who is this for?
You have a business, or an idea for a business. You know you need to ‘do marketing’ but the whole thing feels like a maze designed by people who want you to feel like you need them.
You don’t.
You're not a natural self-promoter. You're not ‘up with the trends’. You just want someone to cut through the noise, tell you straight what matters, and hand you the tools to actually do it.
That's exactly who I built this for.
Everything you need to launch and grow from scratch: Marketing 101 guide, 53 answered FAQs, a customisable planner, an ROI calculator, and 5 bullshit-free AI prompts.
No upsell is coming after this - you won’t be getting any ‘wait, theres more’ emails.
This is it. Everything you need, in one place.
